Category Archives: Initiatives

NEWS RELEASE – Business Walk 2016

FOR IMMEDIATE RELEASE

Ladysmith, October 5, 2016 – Working in partnership, the Town of Ladysmith, the Ladysmith Downtown Business Association and the Ladysmith Chamber of Commerce organized Ladysmith’s first Business Walk on Wednesday, June 22, 2016.

Business Walk

A “Business Walk” is a day dedicated to learning more about local businesses through face-to-face interviews. During Business Walk 2016, more than 30 local leaders and key community stakeholders went door-to-door surveying 94 businesses with the goal of gathering knowledge to help the business community and strengthen relationships.

When asked about the current state of their business, 59% of respondents indicated that their business was good/increasing, another 28% responded fair/steady and 13% of respondents indicating that their business was slow/poor.

During Business Walk 2016, a number of opportunities for helping businesses thrive were identified.  Survey respondents highlighted the need for help in finding skilled employees and the need to expand their customer base as key priorities. They also pointed to the need to examine property taxes and municipal regulations and their relationship to business development.  Creating increased parking opportunities, access to public washrooms, enhanced wayfaring signage and new communication and marketing tools for business also rose to the top as opportunities for demonstrating an “open for business” attitude in Ladysmith.

“On behalf of the Business Walk Steering Committee, I would like to thank all the business owners we spoke to for their honesty and participation,” said Guillermo Ferrero, Town of Ladysmith City Manager.  “With the information we now have, we can work together with and for local businesses to help them thrive, because their success is our community’s success.”

As partners on the Steering Committee consider how to move forward with the study findings, they’re aware of the need for continued collaboration and communication. On Tuesday, October 25th from 6:00 – 7:30 pm, Steering Committee Members will be hosting a Community Forum on Business and Economic Development at the Ladysmith Seniors Centre to give a report on the results of the Business Walk. At the meeting, committee members will also discuss the support programs and economic development initiatives taking place locally and regionally that can help act on business priorities.

“As one of the partners in this important initiative, the LDBA believe that a crucial piece of this process is reconnecting with the business community so that we can all move our town forward in a united, cohesive way,” said Paul Mycroft, LDBA President. “It’s one of the most important meetings of the year to attend if you want to be involved in the improvement of our future economic picture.”

Please call the Chamber of Commerce at (250) 245-2112 to reserve a seat – all are welcome but seating may be limited.

The Ladysmith Chamber of Commerce, established in 1930, is a voluntary organization of business and professional men and women working together for the purpose of promoting the civic, commercial, and industrial progress of their community.

For further details, or to obtain a copy of the report, please contact:

Mark Drysdale, Manager
Ladysmith Chamber of Commerce

T:  (250) 245-2112
F:  (250) 245-2124
E:  mark [at] ladysmithcofc [dot] com

Become a Stakeholder in Tourism Cowichan

Tourism Cowichan is pleased to provide information on research, marketing initiatives, and other resources of benefit to stakeholders.

Stakeholder Benefits

Are you a tourism or hospitality related business or organization operating in the Cowichan Region? Do you have an interest in the success of Cowichan as a tourism destination? If so, register for FREE as a stakeholder of Tourism Cowichan.  By doing so, you access a wide range of benefits that can help grow your business.

Tourism Cowichan Registered Stakeholders:

  • Are eligible to participate in Destination British Columbia co-operative programs
  • Are eligible to participate in Tourism Cowichan co-operative marketing programs
  • Receive increased exposure to travel trade and media
  • Have increased opportunity for participating in cooperative initiatives with Tourism Vancouver Island and Tourism Victoria
  • Are listed on the Tourism Cowichan website
  • Receive special rates and considerations for advertising and promotion (including collateral, website and social media)
  • Have greater access to professional development and networking opportunities
  • Will receive regular communications about marketing opportunities and industry news
  • Voting Stakeholders are eligible for nomination to the Board of Directors  as well as committees for of Tourism Cowichan Society
  • Voting Stakeholders can vote in any regular, annual or special meeting of the Tourism Cowichan Society. This means you will be able to have your say in shaping policy for Tourism Cowichan.

Please print and complete this form to register as a stakeholder. It can be scanned and emailed to info [at] tourismcowichan [dot] com, mailed to 372 Coronation Ave, Duncan BC, V9L 2T3, or call 250-510-5586 for pick up.

Town Signage Update

New signs are starting to appear around town! Do you know where these are?

Signage 49th parallelA multi-phase project to update and improve the Town’s entry/gateway and directional signage is underway and the Ladysmith Downtown Business Association is proud to have played a role in it.

Based on recommendations from a joint committee of the Town, Chamber of Commerce and Downtown Business Association, Phase I will involve a signage and site condition survey, sign and site layout design, and a project phasing strategy and budget.

When complete, the Signage Initiatives Project will result in new and improved:

  • Highway signage to invite visitors off the Trans-Canada Highway into downtown Ladysmith
  • Downtown business directional signage to reduce the need for sandwich boards
  • Tourism signage highlighting Ladysmith’s history and location.

Council approved the first phase of funding for a tourism and business Signage Initiatives Project in the 2014 budget.  This project is being led by the Development Services Department with the support of a project team from Golder Associates.  The Town’s entry/gateway and directional signage has been in place for over ten years.

The first phase of this multi-phase project is commencing and is expected to be completed very soon.  This project follows the successful completion of new downtown street banners in five themes – savour, play, explore, indulge, relax –  and new signage for the Town’s public parking lots.

Council is applying for a grant that would allow the signage to be completed all at once.