Tourism Cowichan

Tourism Cowichan are the official DESTINATION MARKETING ORGANIZATION for the Cowichan region. Their mandate is to deliver destination marketing services for Cowichan in our primary markets of Victoria and Vancouver Island, the Lower mainland, Washington State and Alberta.

Tourism Cowichan

They are a non for profit stakeholder lead society. Their stakeholders are tourism businesses, organizations and individuals within the tourism industry. There is no membership fee to join. Members are able to leverage their own marketing budgets with us in order to increase and improve their presence in the tourism market.

How to be Involved

  1. Ensure you are a TCS stakeholder to receive a complimentary standard listing
  2. Purchase a premium listing for optimal placement and promotion. $400 annually or pro-rated (works out to about $30/month)!
  3. Submit any events through their Event page to be listed on the website, as well as potentially be highlighted on social media and their tourist facing newsletter
  4. Help share content through your social media channels
  5. Vote and encourage your guests to vote on Cowichan’s Top Ten
  6. Purchase an ad in their annual Visitor Guide, to be featured in the online copy of the guide

Sign up today!

Send your event!

How to Interact

  1. Connect: Twitter | Facebook | Instagram | YouTube | Vimeo
  2. Tag them in your posts! Use #explorecowichan
  3. Share their content (blogs, videos, posts, photos) on your pages
  4. Send them your events or other newsworthy content and they would be happy to help promote

Stakeholder Benefits

  1. Complimentary standard listing on new website
  2. Opportunity to participate in Tourism Cowichan’s co-operative marketing programs
  3. Eligible for increased promotion through travel trade
  4. Eligible to participate in partner programs with RDMO’s
  5. Special rates and considerations for advertising and promotion (content creation, Visitors Guide)
  6. Access to Tourism Cowichan Marketing tool kit
  7. Eligible for complimentary promotion via website, content, social media and tourism facing e-newsletter
  8. Active stakeholders are eligible for Board positions, committee positions and can vote at any regular, annual or special general meeting


Canada 150 Window Decorating – Winner!

Canada 150 logoWe encouraged all businesses to decorate their business window(s) in the Canada 150 theme.

Canada 150 celebrations end at the end of December and it is great to see the ideas.

The winner was Royal LePage on the corner of Roberts and 1st Avenue with their “Canada 150 Tea Party” (thank you Jennifer) with notable mention to Salamander Books (thank you, Frieda).

NEWS RELEASE – Business Walk 2016


Ladysmith, October 5, 2016 – Working in partnership, the Town of Ladysmith, the Ladysmith Downtown Business Association and the Ladysmith Chamber of Commerce organized Ladysmith’s first Business Walk on Wednesday, June 22, 2016.

Business Walk

A “Business Walk” is a day dedicated to learning more about local businesses through face-to-face interviews. During Business Walk 2016, more than 30 local leaders and key community stakeholders went door-to-door surveying 94 businesses with the goal of gathering knowledge to help the business community and strengthen relationships.

When asked about the current state of their business, 59% of respondents indicated that their business was good/increasing, another 28% responded fair/steady and 13% of respondents indicating that their business was slow/poor.

During Business Walk 2016, a number of opportunities for helping businesses thrive were identified.  Survey respondents highlighted the need for help in finding skilled employees and the need to expand their customer base as key priorities. They also pointed to the need to examine property taxes and municipal regulations and their relationship to business development.  Creating increased parking opportunities, access to public washrooms, enhanced wayfaring signage and new communication and marketing tools for business also rose to the top as opportunities for demonstrating an “open for business” attitude in Ladysmith.

“On behalf of the Business Walk Steering Committee, I would like to thank all the business owners we spoke to for their honesty and participation,” said Guillermo Ferrero, Town of Ladysmith City Manager.  “With the information we now have, we can work together with and for local businesses to help them thrive, because their success is our community’s success.”

As partners on the Steering Committee consider how to move forward with the study findings, they’re aware of the need for continued collaboration and communication. On Tuesday, October 25th from 6:00 – 7:30 pm, Steering Committee Members will be hosting a Community Forum on Business and Economic Development at the Ladysmith Seniors Centre to give a report on the results of the Business Walk. At the meeting, committee members will also discuss the support programs and economic development initiatives taking place locally and regionally that can help act on business priorities.

“As one of the partners in this important initiative, the LDBA believe that a crucial piece of this process is reconnecting with the business community so that we can all move our town forward in a united, cohesive way,” said Paul Mycroft, LDBA President. “It’s one of the most important meetings of the year to attend if you want to be involved in the improvement of our future economic picture.”

Please call the Chamber of Commerce at (250) 245-2112 to reserve a seat – all are welcome but seating may be limited.

The Ladysmith Chamber of Commerce, established in 1930, is a voluntary organization of business and professional men and women working together for the purpose of promoting the civic, commercial, and industrial progress of their community.

For further details, or to obtain a copy of the report, please contact:

Mark Drysdale, Manager
Ladysmith Chamber of Commerce

T:  (250) 245-2112
F:  (250) 245-2124
E:  mark [at] ladysmithcofc [dot] com

Featured Business: Island Savings

Island Savings team

Island Savings, a division of First West Credit Union

Located at Coronation Mall, we provide advice on personal/business accounts, secured and unsecured lending to retirement investing and strategies, amongst many other things.

When are you available?

Any time in the day from Monday to Friday, we can make it  work.

What other businesses do you use in town?

As Island Savings, we try to promote and support our Local community, we partner with 49th Parallel, volunteer with the Ladysmith Resource Centre, members of the LDBA and Ladysmith Chamber.

What is your business philosophy?

Behave as if you own the business, act with passion and a sense of urgency, think  differently, continuously improve, share time, expertise, and success
with our members and communities, and work collaboratively as a team!

What is the secret to your success?

We strive to deliver consistent and remarkable member experience, part of that is making our members feel valued and taking a genuine interest in them as people.

Owner Bio

Our company is in the Top 50 Employers to work for, we have a great GIFT program (Growing Island Families Together), endowments that go straight back into our community. We also have our Simple Free Account (free chequing) and our Unlimited Business Banking Account for only $20.00 a month.

Island Savings

Call Jenna Sutherland on 250-912-7707 with questions.

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Photos must not be used outside of this website unless you have permission from 49th Parallel Printers.


Featured Business: Antique Addict

Antique Addict

Antique Addict is a lovely little store in downtown Ladysmith where we specialize in quality antique furniture and vintage furniture in excellent condition, and we often have exceptional pieces that really make a statement!

When are you available?

Open daily 10 a.m. to 5 p.m., summer hours to 5:30 p.m.

What other businesses do you use in town?

49th Parallel Grocery, Bouma Meats, Shar Kare, Ladysmith Health Food Store, Market 2 All (Paul Mycroft Design), Top Drawer, Roberts Street Pizza, In the Beantime, Oyster Bay Cafe, Spice Hut, The Phoenix, Kaede Sushi, Sushi Wara, Renee’s Soup & Sandwich, Salamander Books, Bayview Framing & Art, Black Door Decor, Jim Scott Accounting, Den’s Collision Centre, JB’s Auto Supply, Home Hardware, 49th Parallel Garden Centre, Pharmasave, Rexall Drug Store, Save On Foods, Madill Office Supply, Canada Post Office, Island Pacific Oil, Chamber of Commerce, CIBC, Ladysmith & District Credit Union, and Vancouver Island Insurance Centres.

What inspired you to start your business?

After purchasing a historic house Paul started buying antiques and then the collection got out of hand so a store became the next step!  Paul is a woodworker who appreciates the craftsmanship of antique and vintage furniture and has loved antiques since he was a boy growing up in Newfoundland.

What is your business philosophy?

Recycling at its Finest! Re-loving real wood furniture that was crafted with care. Antiques are a ‘Green’ business, everything is recycled. Instead of buying new, customers save money by purchasing quality, functional and affordable antique and vintage furniture and collectables.

What is the secret to your success?

All the furniture in the store has been professionally restored, refreshed, refinished and polished by Paul before it is offered for sale, so customers can be assured of the lasting quality of every piece.

Owner Bio

Paul enjoys being part of the downtown shopping experience and was proud to renovate his building to be part of our downtown charm.  He is a Director in the Downtown Business Association and works with the Chamber of Commerce on initiatives. People are always surprised how beautifully displayed and clean the Antique Addict is and how we prove that good things do come in small packages!

Paul Joy
Owner Paul Joy

Call Paul on 250-245-6533 with questions.

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Photos must not be used outside of this website unless you have permission from 49th Parallel Printers.


Become a Stakeholder in Tourism Cowichan

Tourism Cowichan is pleased to provide information on research, marketing initiatives, and other resources of benefit to stakeholders.

Stakeholder Benefits

Are you a tourism or hospitality related business or organization operating in the Cowichan Region? Do you have an interest in the success of Cowichan as a tourism destination? If so, register for FREE as a stakeholder of Tourism Cowichan.  By doing so, you access a wide range of benefits that can help grow your business.

Find out more »

Discover Ladysmith!